Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. 

On Food and Cooking: The Science and Lore of the Kitchen

Starred Review. Before antioxidants, extra-virgin olive oil and supermarket sushi commanded public obsession, the first edition of this book swept readers and cooks into the everyday magic of the kitchen: it became an overnight classic. Now, 20 years later, McGee has taken his slightly outdated volume and turned it into a stunning masterpiece that combines science, linguistics, history, poetry and, of course, gastronomy.

Your Career Game: How Game Theory Can Help You Achieve Your Professional Goals

We compete for jobs and, the more desirable the job, the tougher the competition. Most people readily understand this. But, Nathan Bennett and Stephen A. Miles suggest that fewer people recognize how the pursuit of an open job can be framed as one "move" in a multifaceted game called "a career." The authors contend that individuals who quickly recognize the career game for what it is—a fascinating, complex, nuanced, real-life, multiplayer maze, played in real time

The European Central Bank at Ten

Coming at a critical juncture for the euro, the book takes stock of the ECB's experience during its first ten years and discusses the way ahead. The articles are written by well-known experts in the field and provide the reader with a comprehensive overview of relevant policy issues, including the ECB’s communication and its monetary strategy and instruments.

With stir-fry cooking, chefs at all levels can shave off time preparing meals for their families by serving up heart-friendly dishes in just minutes. "The Everything Stir-Fry Coobook" is a sizzling sourcebook of 300 recipes, with step-by-step instructions on how to: make healthy poultry, pork and vegetable dishes, starting with the freshest ingredients; select the correct equipments and prepare rice from around the world; and whip up fish/shelfish dishes, noodle selections, creative marinades sauces, and second-helping worthy desserts.