Collaboration and Co-creation: New Platforms for Marketing and Innovation

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. 

Brain-Friendly Strategies for Developing Student Writing Skills, 2 Edition

Aligned with core principles of effective instruction, this resource provides brain-compatible strategies, reflection questions, and cross-curricular writing activities to boost students’ writing and achievement. 
Review
"During the past thirty years as an English teacher and professor, as an educational publisher and national writing consultant, and as the director of the Educational Leadership Institute, I have not seen a more powerful book on the teaching of writing. Think of this book as a gift to yourself, your colleagues, and your students. Think of it as a spark that just might initiate a renaissance in the way writing is taught." (RW (Skip) Kistner, President )

Contemporary Oral and Maxillofacial Surgery (Book and Video)

In an easy-to-follow, highly illustrated approach, this popular text presents the fundamental principles of surgical and medical management of oral surgery problems. This well-organized text defines the role of the general dentist as a member of the surgical management team. Basic techniques of evaluation, diagnosis, and medical management are presented in explicit detail that allows the reader to immediately apply these methods to practice. It provides information on the basic oral surgery procedures that the general practitioner encounters, as well as an overview of oral and maxillofacial surgery procedures performed by the specialist.

The Seven Keys to Managing Strategic Accounts

The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500 companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters.

The Telephony Book: Understanding Systems and Services

Purchasing and managing a telephone system can be a challenge for businesses. This book includes practical advice such as: how to order services and equipment, how to get a fair price, how to ensure good service to callers, and how to stay flexible.