The Power of Habit: Why We Do What We Do in Life and Business
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
A fun and authoritative guide to writing masterful copy. Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
Bornstein considers herself a gender outlaw because she breaks the laws of nature. A former heterosexual male and now a lesbian woman, Bay Area Reporter writer, and actor who has appeared on talk shows, she has completed the transsexual process, including surgery. As she considers her workplace the theater, about a third of this informative and profoundly humorous autobiographical work is devoted to queer theater, including her play, Hidden: A Gender. REUPLOAD NEEDED
With the countless distractions that come from every corner of a modern life, it's amazing that were ever able to accomplish anything. The Power of Less demonstrates how to streamline your life by identifying the essential and eliminating the unnecessary freeing you from everyday clutter and allowing you to focus on accomplishing the goals that can change your life for the better.
Different types of false friends Same or similar word but different meaning Take the German word Mappe. 'Map' exists in English but, while you are talking about something to put papers in, your Englishspeaking business contact thinks you mean a large piece of paper with roads and towns on it (Landkarte). The correct English word for Mappe in this particular case is 'folder'. Other examples are Gift/gift, Kredit/credit, Fabrik/fabric. You will find a list of the more frequently heard false friends in the latter half of this book.
