This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.
The Endowment Model of Investing: Return, Risk, and Diversification
A cutting-edge look at the endowment model of investing Many larger endowments and foundations have adopted a broadly diversified asset allocation strategy with only a small amount of traditional U.S. equities and bonds. This technique, known as the "endowment model of investing," has demonstrated consistent long-term performance and attracted the attention of numerous institutional and individual investors.
The Little Book of Bulletproof Investing: Do's and Don'ts to Protect Your Financial Life
Investing do's and don'ts from some of the most recognizable voices in personal finance It's been a tough year for investors. Many have seen their retirement accounts dwindle dramatically and are looking for a safe way to protect what they have and make back some of what they've lost. That's why the bestselling author team of Ben Stein and Phil DeMuth have created The Little Book of Investing Do's and Don'ts.
Designing Successful Target-Date Strategies for Defined Contribution Plans
The ultimate guidebook for navigating the new world of pensions and retirement plans In the wake of the explosive growth of defined contribution (DC) plans invested with target date strategies, and the understanding of how important these strategies can be in effectively meeting retirement income goals, plan sponsors are seeking more optimal target date approaches. This timely book provides you with in–depth answers from the nation?s most qualified and experienced experts to pressing questions about DC plan design.
From Workplace to Playspace: Innovating, Learning and Changing Through Dynamic Engagement
From Workplace to Playspace is about visionary, courageous, innovative, and persistent organizations that challenge long-held preconceptions about the incompatibility of workplace and playspace. Each day organizations across industries and with wide-ranging missions are discovering that playspace is the space they can and must create every day at work if they are to think creatively, question old assumptions, respond effectively to the unexpected, and engage all to work at the top of their talent.
