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Scientific Writing: A Reader and Writer's Guide by Jean-Luc Lebrun
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Scientific Writing: A Reader and Writer's Guide by Jean-Luc Lebrun
Scientific Writing: A Reader and Writer's Guide by Jean-Luc Lebrun
Given that scientific material can be hard to comprehend, sustained attention and memory retention become major reader challenges. Scientific writers must not only present their science, but also work hard to generate and sustain the interest of readers. Attention-getters, sentence progression, expectation-setting, and memory offloaders are essential devices to keep readers and reviewers engaged. The writer needs to have a clear understanding of the role played by each part of a paper, from its eye-catching title to its eye-opening conclusion. This book walks through the main parts of a paper; that is, those parts which create the critical first impression. The unique approach in this book is its focus on the reader rather than the writer. Senior scientists who supervise staff and postgraduates can use the book to review drafts and to help with the writing as well as the science. Young researchers can find solid guidelines that reduce the confusion all new writers face. Published scientists can finally move from what feels right to what is right, identifying mistakes they thought were acceptable, and fully appreciating their responsibility: to guide the reader along carefully laid-out reading tracks. (Amazon.com).
 
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Contexts: Meaning, Truth, and the Use of Language by Stefano Predelli
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Contexts: Meaning, Truth, and the Use of Language by Stefano Predelli
Contexts: Meaning, Truth, and the Use of Language by Stefano Predelli
Book Description
Stefano Predelli comes to the defence of the traditional 'formal' approach to natural-language semantics, arguing that it has been misrepresented not only by its critics, but also by its foremost defenders. In Contexts he offers a fundamental reappraisal, with particular attention to the treatment of indexicality and other forms of contextual dependence which have been the focus of much recent controversy. Predelli shows how his metasemantic approach deals with a variety of important semantic and philosophical puzzles. He analyses the relationship between indexicality and logical validity, discussing well-known problem cases, and demonstrating the limits of token-reflexive systems. He investigates the relationships between truth-conditions and assignments of truth-values at particular points of evaluation, and shows that so-called contextualist worries do not undermine the traditional semantic approach. Finally, he shows that semantic befuddlement about the interpretation of attitude reports is based on an inadequate understanding of the scope of natural language semantics. Contexts will be of great interest to all philosophers of language, and to many linguists. (Amazon.com)

 
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Ancient Greek Cults: A Guide by J. Larson
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Ancient Greek Cults: A Guide by J. Larson
Ancient Greek Cults: A Guide by J. Larson
Book Description

Using archaeological, epigraphic, and literary sources; and incorporating current scholarly theories this volume will serve as an excellent companion to any introduction to Greek mythology, showing a side of the Greek gods to which most students are rarely exposed.

Detailed enough to be used as a quick reference tool or text, and providing a readable account focusing on the oldest, most widespread, and most interesting religious practices of the ancient Greek world in the Archaic and Classical periods, Ancient Greek Cults surveys ancient Greek religion through the cults of its gods and goddesses, heroes and heroines.

Jennifer Larson conveniently summarizes a vast amount of material in many languages, normally inaccessible to undergrad students, and explores, in detail, the variety of cults celebrated by the Greeks, how these cults differed geographically, and how each deity was conceptualized in local cult titles and rituals.

Including an introductory chapter on sources and methods, and suggestions for further reading this book will allow readers to gain a fresh perspective on Greek religion. (Amazon.com)


 
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52 Simple Ways to Manage Your Money
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52 Simple Ways to Manage Your Money52 Simple Ways to Manage Your Money
Take the fear out of managing your money!

Finally, a book that reveals easy-to-use methods for evalutating and controlling your finances! Make financial control painless. Through a better understanding of your feelings and attitudes toward money, you can gain financial freedom. Learn how your feelings about money can prevent you from reaching your goals.

Each two-part chapter describes an investment or common financial problem. After providing tips and techniques for success, the book invites you to explore whatever is preventing you from moving ahead.

Chapters include tips on how to raise your consciousness about money, goal setting and budgeting, and guidance when selecting a financial advisor or buying life insurance. 52 Simple Ways to Manage Your Money is a practical, systematic workbook that motivates readers to take steps necessary to ensure a sound financial future.

You've worked hard for your money. It's time to let your money work hard for you.

 
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand BuilderBusiness the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

 
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