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Essentials of Supply Chain Management by Michael Hugos
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Essentials of Supply Chain Management by Michael Hugos
Essentials of Supply Chain Management by Michael Hugos
Book Info
Practical guide describes how the supply chain operates and discusses the issues and techniques that are relevant for companies seeking to improve the management of their supply chains. Explains the metrics involve in measuring performance, and presents a pragmatic approach to designing and building supply chain systems.

 
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Online Collaborative Learning: Theory and Practice by Tim S. Roberts
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Online Collaborative Learning: Theory and Practice by Tim S. Roberts
Online Collaborative Learning: Theory and Practice by Tim S. Roberts
Online Collaborative Learning: Theory and Practice provides a resource for researchers and practitioners in the area of online collaborative learning (also known as CSCL, computer-supported collaborative learning), particularly those working within a tertiary education environment. It includes articles of relevance to those interested in both theory and practice in this area. It attempts to answer such important current questions as: how can groups with shared goals work collaboratively using the new technologies? What problems can be expected, and what are the benefits? In what ways does online group work differ from face-to-face group work? And what implications are there for both educators and students seeking to work in this area?

 
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Essentials of Knowledge Management by Bryan Bergeron
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Essentials of Knowledge Management by Bryan Bergeron
Essentials of Knowledge Management by Bryan Bergeron
Book Description
Chock-full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments and technologies in knowledge management.


 
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Understanding Journalism
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Understanding Journalism
"Because the book is written by an intelligent theorising practitioner, students of both practical 'journalism' and theoretical 'media studies' should find it invaluable as a reference work, a first-aid kit and a revision tool."
--Harriet Gilbert, City University

Never has the media been so critically regarded as at the present time. Documenting many areas of debate and dispute between journalists, the media, public organizations and politicians, Wilson identifies why conflicts will continue. Understanding Journalism covers issues that range in topic from government bias and censorship, to animals rights and obscenity. This informative work is a valuable guide to all those involved in journalism and the media. Based on the first hand experience of a journalist, it covers all areas that make journalism controversial in the eye of the general public.
 
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era
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Relationship Marketing: Dialogue and Networks in the E-Commerce EraThis title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

"Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing. Contemporary Relationship Marketing is explained as a business strategy within a management framework that integrates marketing, e-commerce, corporate communication, and knowledge management. A reconsideration of relationship marketing in the light of recent innovative thinking and the emerging new economy presents the other side of the coin - communication as the mode of inter-action, and relationships as the shared context for meaning-making. This book develops the management framework for responsive and responsible communicative interaction in an integrated corporate management system. The question of information & communication technology (ICT) as enabler and facilitator of Relationship Marketing is addressed, using a varied range of case studies to illustrate developments in principle, policy, and practice. This title is particularly relevant for students taking advanced undergraduate, MBA and MSc courses on relationship marketing, marketing management and service management.

 
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