Essentials of Supply Chain Management by Michael Hugos Book Info Practical guide describes how the supply chain
operates and discusses the issues and techniques that are relevant for
companies seeking to improve the management of their supply chains.
Explains the metrics involve in measuring performance, and presents a
pragmatic approach to designing and building supply chain systems.
Online Collaborative Learning: Theory and Practice by Tim S. Roberts
Online Collaborative Learning: Theory and
Practice provides a resource for researchers and practitioners in the
area of online collaborative learning (also known as CSCL,
computer-supported collaborative learning), particularly those working
within a tertiary education environment. It includes articles of
relevance to those interested in both theory and practice in this area.
It attempts to answer such important current questions as: how can
groups with shared goals work collaboratively using the new
technologies? What problems can be expected, and what are the benefits?
In what ways does online group work differ from face-to-face group
work? And what implications are there for both educators and students
seeking to work in this area?
Essentials of Knowledge Management by Bryan Bergeron Book Description Chock-full of valuable tips, techniques,
illustrative real-world examples, exhibits, and best practices, this
handy and concise paperback will help you stay up to date on the newest
thinking, strategies, developments and technologies in knowledge
management.
"Because the book is written by an intelligent theorising practitioner,
students of both practical 'journalism' and theoretical 'media studies'
should find it invaluable as a reference work, a first-aid kit and a
revision tool."
--Harriet Gilbert, City University
Never has the media been so critically regarded as at the present time. Documenting many areas of debate and dispute between journalists, the media, public organizations and politicians, Wilson identifies why conflicts will continue. Understanding Journalism
covers issues that range in topic from government bias and censorship,
to animals rights and obscenity. This informative work is a valuable
guide to all those involved in journalism and the media. Based on the
first hand experience of a journalist, it covers all areas that make
journalism controversial in the eye of the general public.
This title explores the growing concept of relationship marketing,
defined as the process of creating, maintaining, and enhancing strong,
value-laden relationships with customers and other stakeholders.
Relationship Marketing explores the concept in theory and practice for
use in the e-commerce era. The book offers an understanding of
relationship marketing as a business strategy within a framework that
integrates marketing, e-commerce, corporate communications, and
knowledge management.
"Relationship Marketing: Dialogue and
Networks in the E-Commerce Era is based on ten years of consulting
experience and academic study. The unique contribution of this book is
the particular and careful emphasis on the understanding of human
trading relationships as central to relationship marketing.
Contemporary Relationship Marketing is explained as a business strategy
within a management framework that integrates marketing, e-commerce,
corporate communication, and knowledge management. A reconsideration of
relationship marketing in the light of recent innovative thinking and
the emerging new economy presents the other side of the coin -
communication as the mode of inter-action, and relationships as the
shared context for meaning-making. This book develops the management
framework for responsive and responsible communicative interaction in
an integrated corporate management system. The question of information
& communication technology (ICT) as enabler and facilitator of
Relationship Marketing is addressed, using a varied range of case
studies to illustrate developments in principle, policy, and practice.
This title is particularly relevant for students taking advanced
undergraduate, MBA and MSc courses on relationship marketing, marketing
management and service management.