Words without Meaning (Contemporary Philosophical Monographs)
by Christopher Gauker (Author) "According to the received view of linguistic communication, the central function of language is to enable a speaker to reveal his or her thoughts to..."

Praise for Marketing Champions

"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."
--Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how."
--Seth Godin, author of Small Is the New Big

"This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."
--Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader

"The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company."
--Jerry Noonan, Spencer Stuart

The Discourse on the Method is one of the most influential works in the history of modern science. It is a method which gives a solid platform from which all modern natural sciences could evolve. Descartes started his line of reasoning by doubting everything, so as to assess the world from a fresh perspective, clear of any preconceived notions.

The basic principles of the anatomy and physiology of the human body are presented in easy-to-read language with clearly integrated text and four-color illustrations.
Full consideration is given to the interests of various disciplines in the health care field.

This book is the essential roadmap to the key concepts which frame our understanding of society and culture.
From cybernetics to quantum theory, from ideology to power, from aesthetics to mimesis, this book spans a range of disciplines to provide an insight into the current scientific and intellectual state of society.

Each entry provides a history and current meaning of the concept in question. It then outlines its place in the work of a key author, while also offering an interpretation of the term's significance, both current and classical. Concepts are organized in alphabetical order, complete with references for further research, making this the essential reference for students throughout the social sciences and humanities.