Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.
Modern Multivariate Statistical Techniques: Regression, Classification, and Manifold Learning
Remarkable advances in computation and data storage and the ready availability of huge data sets have been the keys to the growth of the new disciplines of data mining and machine learning, while the enormous success of the Human Genome Project has opened up the field of bioinformatics.
Statistical Techniques in Business and Economics,10 Ed
Lind/Marchal/Wathen: STATISTICAL TECHNIQUES IN BUSINESS AND ECONOMICS is a market best seller due to the comprehensive coverage of statistical tools and methods delivered in a student friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction.
Michelle Obama in her Own Words: The Views and Values of America's First Lady
Michelle Obama in her Own Words: The Views and Values of America's First Lady
The election of Barack Obama has brought worldwide attention not only to what his policies will be, but to what kind of First Lady Michelle Obama will be.
Financial Accounting 6e, is designed to prepare users to succeed as future business managers. The text demonstrates how financial statements are useful and interesting tools for diagnosing a company’s problems or strengths, and for making loan, investment, acquisition, employment, and political decisions. The sixth edition interweaves analytical principles with real examples and real data from well-known companies.
