The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty.
Generations, Inc.: From Boomers to Linksters--Managing the Friction Between Generations at Work
Members of each generation share special signposts: collective experiences that influence our expectations, actions, and mind-sets. They also mold our ideas about company loyalty, work ethic, and the definition of a job well done. And now that five different generations are working together simultaneously from Traditionals to Generation Y and beyond it's even more important to understand where every one's coming from.
Gluten-Free, Hassle Free: A Simple, Sane, Dietitian-Approved Program for Eating Your Way Back To Health
Celiac disease and non-celiac gluten sensitivity is an inability to properly digest the gluten found in wheat, rye, and barley. Left untreated they can lead to many symptoms and conditions. For example celiac disease can cause or contribute to a wide range of health problems, including type 1 diabetes, arthritis, infertility, osteoporosis, lupus, cancer, liver failure, thyroid problems, autoimmune illnesses, skin disorders, chronic pain, and digestive problems.
Conservation Biology for All provides cutting-edge but basic conservation science to a global readership. A series of authoritative chapters have been written by the top names in conservation biology with the principal aim of disseminating cutting-edge conservation knowledge as widely as possible. Important topics such as balancing conversion and human needs, climate change, conservation planning, designing and analyzing conservation research, ecosystem services, endangered species management, extinctions, fire, habitat loss, and invasive species are covered.
The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for:
