This book introduces the reader to basic marketing concepts and provides an attractive alternative to the traditional ‘heavy-weight’ marketing text. Equally applicable to students and industry practitioners, it focuses on the essential elements of marketing. The book cuts through much of the complexity and jargon surrounding the subject. The authors aim to provide a concise, but comprehensive text that is tightly written to accommodate the reading time pressures on students/practitioners. While ‘reader-friendly’ in nature, the book also aims to challenge the reader ...
Allies and Enemies: How the World Depends on Bacteria
Bacteria: How they keep you alive. How they can kill you. How we can all live together happily. Bacteria are invisible, mysterious, deadly, self-sufficient … and absolutely essential for all life, including yours. No other living things combine their elegant simplicity with their incredibly complex role: Bacteria keep us alive, supply our food, and regulate our biosphere. We can’t live a day without them, and no chemical, antibiotic, or irradiation has ever successfully eradicated them.
Talent Is Not Enough: Business Secrets For Designers
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms.
Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life
In Psych Yourself Rich, TV’s newest personal finance star shows how to develop the mindset, discipline, and habits to grow wealth and achieve your goals on your own terms–without fear, anxiety, misery, or too much sacrifice. Farnoosh Torabi combines the latest approaches in behavioral psychology with a disciplined attitude to help you psych yourself into a place of financial well being.
Features recipes for all meals that can be adapted to eliminate gluten, eggs, nuts, and dairy, along with advice on how to adapt other classic recipes to avoid harmful ingredients while providing a balanced diet for the entire family
