Over 300 time-saving model business letters! A virtual business-in-a--book, The McGraw-Hill Handbook of More Business Letters helps you smoothly and effectively handle just about any business scenario you'll ever encounter. From product announcements to responses to complaints. From hard-working sales letters to contract negotiations, nondisclosure agreements, requests for payment and scores more!
Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences.
The latest book from best-selling author Alexander Elder, Sell and Sell Short, provides important insights into the often-neglected topic of exiting a long position and shorting a weak market. Most traders spend the bulk of their time figuring out what to buy and spend hardly any time at all on when to sell. The truth is mismanaging the back end of trades can be the difference between winning and losing.
Award Winning Customer Service: 101 Ways to Guarantee Great Performance
Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company’s reputation but its bottom line, so for busy managers -- and business owners with little time to search for solutions -- some fast help is needed.
In today's competitive marketplace, customer value - a combination of product and service benefits at a fair price that creates value in the minds of customers - is the key variable for business success. Using several comprehensive and highly integrated frameworks, Peter Duchessi provides strategies for defining customer value and for developing the critical business, personnel, quality, and information systems that are responsible for delivering customer value.
