ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle
ROI selling works within a company's existing sales methods to increase the effectiveness and production of their sales force. Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers.
From poverty to prosperity : free market based solutions
The monograph that follows is the result of an attempt to explore possibilities for a shift from poverty to prosperity and suggest public policies based on free market solutions for that shift. The findings that follow are products of years’ long research by the Center for Liberal-Democratic Studies in the area of poverty and prosperity.
Now in an updated and expanded edition, The Sales Compensation Handbook provides the information and tools needed to design and implement top-notch sales compensation programs.
This authoritative reference from experts at Towers Perrin provides guidance on all aspects of compensating salespeople, including cash and non-cash incentives * base salary, bonus, and commission scales * team-selling roles and implications * linking compensation to company culture, and much more.
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This updated edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions and outlines the important ethical concerns in public relations and corporate communications.
Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels
Over 100,000 copies sold! Sales expert Mack Hanan has shown tens of thousands of salespeople how to boost their profits by repositioning themselves as consultants out to help their clients' businesses grow. Consultative Selling (TM) gives readers the tools to partner with customers rather than just vending to purchasers, maintaining high customer satisfaction, even while under pressure to make quota each quarter.
