This book introduces the reader to basic marketing concepts and provides an attractive alternative to the traditional ‘heavy-weight’ marketing text. Equally applicable to students and industry practitioners, it focuses on the essential elements of marketing. The book cuts through much of the complexity and jargon surrounding the subject. The authors aim to provide a concise, but comprehensive text that is tightly written to accommodate the reading time pressures on students/practitioners. While ‘reader-friendly’ in nature, the book also aims to challenge the reader ...
Talent Is Not Enough: Business Secrets For Designers
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms.
The bestsellng guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print.
Added by: alexa19 | Karma: 4030.49 | Economics and Management, Audiobooks | 31 July 2010
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The Second Coming of Steve Jobs (Audiobook)
From the acclaimed Vanity Fair and GQ journalist - an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history.When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he co-founded completely revitalized Apple. With the revolutionary success of the iMac, Apple turned a profit of over $600 million last year.
Gr 9 Up-A useful, thorough work profiling 280 companies. Each alphabetical entry provides an overview and then covers topics such as "Company Finances," "Analysts' Opinions," "History," "Strategy," "Current Trends," and "Global Presence." Each article ends with a bibliography and, often, a Web-site address to access an annual report.
