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Guerrilla Marketing Explained (7-Steps To A Successful Marketing Campaign)Audio CD
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Guerrilla Marketing Explained (7-Steps To A Successful Marketing Campaign)Audio CDGuerrilla Marketing Explained (7-Steps To A Successful Marketing Campaign)Audio CD

Discover how a simple 7-Step marketing plan - written in 5 minutes - will affect your business for the rest of your life. This may be the most important 5 minutes of your life.
 
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Stock Market Rules: 50 of the Most Widely Held Investment Axioms Explained, Examined, and Exposed, 3 Ed
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Stock Market Rules: 50 of the Most Widely Held Investment Axioms Explained, Examined, and Exposed, 3 Ed

Unwritten rules of Wall Street - what works, what doesn't, and how investors can tell the difference.

Investing is governed by unofficial rules, passed to investors through brokers, the financial press, and even fellow investors. For more than a decade, in two previous editions, Stock Market Rules has helped investors separate the most valuable of these maxims from the meaningless and even potentially harmful.

 
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Understanding IFRS Fundamentals: International Financial Reporting Standards
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Understanding IFRS Fundamentals: International Financial Reporting StandardsUnderstanding IFRS Fundamentals: International Financial Reporting Standards

A one-stop resource for understanding and applying current International Financial Reporting Standards
The move to International Financial Reporting Standards (IFRS) is the single most important initiative in the financial reporting world, with more than 100 countries requiring or allowing the use of IFRS for the preparation of financial statements by publicly held companies. It is expected that by 2011, more than 150 countries will be converting to it.

 
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Streetlights and Shadows: Searching for the Keys to Adaptive Decision Making
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Streetlights and Shadows: Searching for the Keys to Adaptive Decision MakingStreetlights and Shadows: Searching for the Keys to Adaptive Decision Making

In making decisions, when should we go with our gut and when should we try to analyze every option? When should we use our intuition and when should we rely on logic and statistics? Most of us would probably agree that for important decisions, we should follow certain guidelines - gather as much information as possible, compare the options, pin down the goals before getting started. But in practice we make some of our best decisions by adapting to circumstances rather than blindly following procedures.
 
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Hire With Your Head: Using Performance-Based Hiring to Build Great Teams
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Hire With Your Head: Using Performance-Based Hiring to Build Great TeamsHire With Your Head: Using Performance-Based Hiring to Build Great Teams

Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever!
 
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