Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.

"This book opens up an entirely new perspective of understanding and identifying a client's developmental process as well as the challenges related to each stage of that process - for both coach and client. It does not provide one best solution for dealing with these issues but rather stimulates problem solving reflections of the reader by pointing out most suitable psychological approaches, suggesting essential issues to deal with and alerting of others to be aware of." Coaches often say that their coaching is developmental, but what they mean by this varies significantly.

This newly revised, paperback version of 100 Ways to Motivate Others is the culmination of many years of successful leadership coaching and training by best-selling author Steve Chandler and attorney Scott Richardson. Chandler and Richardson have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals…and those aspiring to reach their level.

This book examines the many ways in which economic concepts, theories and models can be used to examine issues in higher education. The topics explored in the book include how students make college-going decisions, the payoffs to students and society from going to college, markets for higher education services, demand and supply in markets for higher education, why and how state and federal governments intervene in higher education markets, college and university revenues and expenditures, how institutions use net-pricing strategies and non-price product-differentiation strategies to pursue their goals and to compete in higher education markets.

The Handbook of Experimental Economic Methodology, edited by Guillaume R. Fréchette and Andrew Schotter, aims to confront and debate the issues faced by the growing field of experimental economics. For example, as experimental work attempts to test theory, it raises questions about the proper relationship between theory and experiments.