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Risk Management: The Bottleneck Is at the Top of the Bottle
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Risk Management: The Bottleneck Is at the Top of the BottleRisk Management: The Bottleneck Is at the Top of the Bottle

The author outlines the reasons why management risk must be examined within the perspective of each company's business challenges. He suggests there is a synergy between shareholder value and business ethics. He also underlines the importance of honesty, the risks associated with short-sighted management and over-centralization, the benefits of innovative strategies and senior management's accountability for reliable financial reporting. The text is based on an extensive research project done by the author between 2000 and 2002 in the US, the UK, France, Italy and Switzerland. 
 
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Finance for non-financial managers
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Finance for non-financial managersFinance for non-financial managers

Today’s managers need to be more commercially aware more so than ever before. Even if they do not have to manage budgets or finances themselves as part of their role they still need to understand about the financials of a company, what it all means and the impact of their actions on the bottom line.

In this textbook you’ll receive a thorough grounding that explains what all of the financial statements of a company means from a “non finance” point of view. Explained in easy to understand language, you will soon gain a great insight into the finance aspects of a company even if you have no direct input into the financials yourself.

 
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Understanding Brands
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Understanding BrandsUnderstanding Brands

An accessible guide to brand management for the uninitiated:
Good brand management is the route to getting a brand to work harder and make its proper mark. Any brand, new or old, must be managed, nurtured and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but who don't know how to go about it.
 
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Knowledge Management Systems: Information and Communication Technologies for Knowledge Management
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Knowledge Management Systems: Information and Communication Technologies for Knowledge ManagementKnowledge Management Systems: Information and Communication Technologies for Knowledge Management

Information and knowledge have profoundly transformed businesses, organizations and society. Knowledge management promises concepts and instruments that help organizations to provide an environment supportive of knowledge creation, sharing and application. Information and communication technologies are often regarded as the enabler for the effective and especially efficient implementation of knowledge management. The book presents an almost encyclopedic treatise of the many important facets, concepts and theories that have influenced knowledge management and integrates them into a framework consisting of strategy, organization, systems
 
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The EU and Emerging Markets
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The EU and Emerging MarketsThe EU and Emerging Markets

The European Union has initiated a number of trade agreements with emerging markets over the past decade. The high growth and fast development of market demand in the emerging markets of Eastern Europe, Asia and Latin America is seen as a major chance by European exporters to market their high value added products and services and to get access to investment opportunities in these countries. For the emerging markets, in turn, the EU is the major market for their rich natural resources and low wage manufactures.  
 
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