The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world.
Succinct and to the point, David Rovics demystifies the very different skills necessary to cultivate the arts of songwriting, guitar-playing and tour booking. In an era when the truly independent record label is virtually a thing of the past, Rovics explains how it’s possible to make a living as a recording artist without a label. At a time when the corporate record industry is suing music fans for sharing music, Rovics explains why the internet is good for independent artists, and how to utilize its potential.
'All You Knead is Bread,' photographed by Peter Cassidy, aims to inspire you to start baking by explaining the basic techniques, demystifying the process and showing you, with step-by-step photography, how simple it is to make a huge variety of breads. The recipes come from the four corners of the globe, but they all have one thing in common - they are easy to follow and the result is so much better for you than anything you can buy in shops.
Describes the characteristics and behavior of pet ferrets, also discussing their physical appearance and place in history. Ferrets are active, joyful animals and popular pets. It can be a delight to keep a ferret - or even a few ferrets - as pets. They are enthusiastic players, and their long, slinky bodies make them interesting pets.
Want to be a classical guitarist, but never had a lesson? No problem — this hands-on guide teaches you all the fundamental techniques you need to play scales, melodies, and full-length pieces in the classical style. You get plenty of practice exercises to stretch your skills, selections from the classical repertoire that helps you play along with the music pieces from the book.
