Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.
Broadcast News Writing, Reporting, and Producing, Fourth Edition examines the skills, techniques, and challenges of writing and reporting for broadcast journalism. Along with complete coverage of the fundamentals, the text presents up-to-date examples and issues through actual scripts and interviews with the people who bring us the news.
What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? This guide ill show you: * how to open articles * how to make them flow and use good closing paragraphs * how to use case studies * where to find experts and how to interview them * how to write the article up * how to approach magazines to secure a commission * how to design and layout newsletters. Suitable reading for anyone wishing to enter the freelance writing field as well as those working within organisations who need to produce newsletters and articles.
On the Principles of Political Economy and Taxation (1817) is a book by David Ricardo on economics. The book concludes that land rent grows as population increases. It also clearly lays out the theory of comparative advantage, which shows that all nations can benefit from free trade, even if a nation lacks an absolute advantage in all sectors of its economy. Ricardo claims in the preface that Turgot, Stuart, Adam Smith, Jean-Baptiste Say, Sismondi, and others had not written enough "satisfactory information" on the topics of rent, profit, and wages. Principles of Political Economy is ostensibly Ricardo's effort to fill that gap in the literature. Regardless of whether the book achieved that goal, it secured, according to Ronald Max Hartwell, Ricardo's position among the great classical economists Smith, Thomas Robert Malthus, John Stuart Mill, and Karl Heinrich Marx.
