Metaphor - Implications and Applications

Research on metaphor has been dominated by Aristotelian questions of processes in metaphor understanding. Although this area is important, it leaves unasked Platonic questions of how structures of the mind affect such processes. Moreover, there has been relatively little work on how metaphors affect human behavior. Although there are numerous postdictive or speculative accounts of the power of metaphors to affect human behavior in particular areas, such as clinical or political arenas, empirical verification of these accounts has been sparse. To fill this void, the editors have compiled this work dedicated to empirical examination of how metaphors affect human behavior and understanding. The book is divided into four sections: metaphor and pragmatics, clinical uses of metaphor, metaphor and politics, and other applications of metaphor. Chapters contained within these sections attempt to merge Aristotelian questions with Platonic ones.