The Design Secrets series brings the reader inside the creative process, unlike most design books that only show the final design. Each design project selected is illustrated in detail from concept to completion and all the stages in-between and includes the designer's insights and inspirations of the project. Promoting a greater understanding of design, this book presents 50 real-life product design projects with a behind-the-scenes look. Uncovered are the creative process, the challenges, and the solutions that produced the innovative end result. Original plans, sketches, visuals, interim drawings, and presentations each accompanied by informative text and captions show how designers present their ideas and solve problems.
About the Author Kristina Goodrich is executive director and CEO of IDSA's quarterly magazine Innovation. Gigi Thompson is an editor at Innovation. IDSA is headquartered in Great Falls, Virginia.