Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own.
The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business
For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence.
Applied Data Mining for Business and Industry,2 ed
The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book pres an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications.
What are the essential features that permit a sentence to convey a complex idea? What must language users do in order to produce and understand meaningful sentences? And what enables humans, and perhaps apes and robots, to learn this remarkable skill? Janice Moulton and George Robinson offer a fresh and readable approach to these questions. They present an important new theory that clarifies the relationship of language to thought. This theory, which will attract considerable critical attention, combines a general analysis of language with an original cognitive model of syntax and language acquisition; it is a refreshing alternative to recent theories that..
