Essential Managers: Marketing Effectively

Learn all you need to know to improve your marketing skills, from researching and analyzing customers'' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Essential Managers: Effective Public Relations

Learn all you need to know about how to generate and manage publicity - from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches.Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Essential Managers: Effective Leadership

Develop the competence and confidence to be an inspirational leader. "Effective Leadership" demonstrates the qualities and knowledge a leader needs to carry out everyday decision-making from gaining trust to allocating responsibilities and shows how to build a creative and motivated working environment. Its practical techniques show you how to use your initiative, handle problems and lead the way. This innovative series covers a wide range of management and personal development topics. Each title is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility with a focus on developing and enhancing professional management practice.

Essential Managers: Communicate Clearly Make sure your message is heard with this important guide to business communications. Learn all you need to know about successful communication, from interpreting body language to writing letters, optimizing meetings, and speaking on the telephone. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

The Economist - 17th August 2013