Added by: Anonymous | Karma: | Non-Fiction, Economics and Management | 17 February 2014
10
The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Corporate Finance: An Introduction presents core principles of corporate finance within a unique organizational structure that builds from perfect to imperfect markets. This unifying perspective and an example-driven presentation develop students' understanding by building from simple to complex and from concrete to theoretical.
The 3rd edition changes are incremental, with the exception of the CAPM chapter (where I have become more negative for long-term capital budgeting application of the model)
Corporate Finance: An Introduction presents core principles of corporate finance within a unique organizational structure that builds from perfect to imperfect markets. This unifying perspective and an example-driven presentation develop students’ understanding by building from simple to complex and from concrete to theoretical.
Added by: Anonymous | Karma: | Non-Fiction, Economics and Management | 16 January 2014
10
Managing Human Resources
Gain a better understanding of how human resources impacts both individuals and organizations with this market-leading, practical text. Snell/Bohlander's popular MANAGING HUMAN RESOURCES, 16TH EDITION builds upon a foundation of research and theory with an inviting, practical framework that focuses on today's most critical HR issues and current practices.