Being successful with women has long held a deep mystique for most men. In today's society men are often unfairly judged on their level of success with women. Why is one man successful while another isn't? There is almost always no apparent reason why one guy is more successful than another. It seems reasonable to assume that the successful guy has something that the less successful guy does not. A silver tongue, perhaps? A natural aptitude with which to succeed? Maybe. What he will certainly have is a set of skills and a knowledge base that generates confidence. Confidence breeds success.