Handbook of Semiotics

Noth leaves no stone unturned, combining historical analysis of its roots in structuralism from its Pierce, Morris, Saussure, Hjelmslev and Jakobson beginnings through Barthes, structuralism, Post and Neo structuralism to present day applications such as in drama, myth, ideology, rhetoric, nonverbal and visual communication(aesthetics, advertizing or comics for example). Very thorough, and useful I found for quick-to-reference definitions of terms, and placing the mass of scholarship within the field and correlating fields depending on its applications.