WILSON ERVIN, the chief risk officer at Credit Suisse, a large Swiss bank, cannot pinpoint the precise moment he knew something was up: “This was not like Paul on the road to Damascus.” But signs of the gathering subprime storm in America started to trigger alarms in late 2006. Data from the bank's trading desks and from mortgage servicers showed that conditions in the subprime market were worsening, and the bank decided to cut back on its exposures.

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The aim of this book is to provide a history of c20 popular branded medicines. Some will be familiar household names from the twentieth century, some are still on sale in some form today, and some data back to the earliest proprietary medicines in the eighteenth century.