Coopetition: Winning Strategies for the 21st Century

`This book provides a diverse set of perspectives on the topic. It is very useful reading for anyone interested in understanding coopetition in multiple contexts.'
As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.