One of the most common business phenomena is also one of the most perplexing: when successful companies face big changes in their environment, they often fail to respond effectively. Unable to defend themselves against competitors armed with new products, technologies, or strategies, they watch their sales and profits erode, their best people leave, and their stock valuations tumble. Some ultimately manage to recover—usually after painful rounds of downsizing and restructuring—but many don’t.
Rhetoric and stylistics deal with successful human communication and the arrangement of language in texts. As the most influential of all language-related disciplines, rhetoric has an ancient tradition and is presently experiencing a remarkable revival. Stylistics analyzes the structures of texts with regard to their semantic potential and their function in the life of the individual and in society. The handbook offers surveys of theoretical approaches, forms of linguistic practice and practical contexts from antiquity to the present.
Grammar Space Kids is a three-level grammar series designed for low beginner students. With Grammar Space Kids, students learn basic grammar rules that will help them build a strong foundation of English grammar. The series’ easy and fun approach to English grammar helps students expand their understanding of grammar rules and also further develop their speaking and writing skills. An array of interesting writing exercises encourage students to use the grammar rules they have learned in meaningful contexts while gaining confidence in their abilities to write accurate sentences.
Subject Link is a nine-level curriculum integration reading program for high-beginner to high-intermediate students. The series’ theme-based curriculum helps students to improve their language abilities and also acquire new knowledge from the interesting content presented in each of the passages. With multiple lessons for each theme, Subject Link allows students to develop a greater understanding of the curriculum and broaden the context of their learning beyond single subject areas.
Engage teenagers intellectually and emotionally. It’s their world, keep it upbeat! Time to turn up the tempo and get your classes beating to a new rhythm. Students feel they are tapping into the future as they explore topics that reflect their lives and resonate with reality.
