Principles of Economics ushered in modern economics. Principles not only revolutionized value, price, and marginal utility theories, but it was also used as the primary textbook by several generations of Austrian students and scholars, including Ludwig von Mises and F. A. von Hayek. No economist's library is complete without a copy of this classic work.
Marketing introduces students to the fundamentals of contemporary marketing by providing both the theoretical and the practical aspects of modern marketing management. Basic marketing principles, including product strategy, promotion, pricing, and distribution, and their interrelationships are introduced in twenty-six 30-minute video lessons. The lessons explore successfully applied marketing concepts and principles featuring companies such as Walt Disney Corporation, Mitsubishi Motors, Robert Mondavi Winery, Famous Amos Chocolate Chip Cookie Company, Apple Computer, and Atlantic Richfield Company (ARCO).
Russell's classic 'The Principles of Mathematics' sets forth his landmark thesis that mathematics and logic are identical -- that what is commonly called mathematics is simply later deductions from logical premises. His ideas have had a profound influence on twentieth-century work on logic and the foundations of mathematics.
Have you ever wondered what makes you laugh when someone tickles you? Or why some people are left-handed and some right-handed? Or why do babies smile in sleep? Well, how about a sphinx to answer these and many more such queries as and when they occur to you? The book explores, with the sphinx, the scientific principles behind the day-to-day happenings. It is necessary to wonder why and to know the answers in some degree!
ACS Surgery is the first reference of general surgery to carry the name of the American College of Surgeons. Developed to help practicing surgeons make critical decisions on patient care, it is an evidence-based reference of surgical best practices from leaders in the field. An extraordinary resource, ACS Surgery combines the most current information in surgerywith practical advice and time-saving convenience. Available in a variety of formats including bound volume, online, and CD-Rom. A CME program is also available.
