101 Ways to Promote Your Web Site 7th edition

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies.


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Social Media Metrics: How to Measure and Optimize Your Marketing Investment

The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

Marketing For Dummies

overs everything from essential marketing principles and techniques to the latest methods and trends. Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.

My Own Personal Soap Opera: Looking for reality in all the wrong places

Malin's latest is heavy on humor, but disappoints with plot. Frankie McNally is the head writer for Lust for Life, the longest-running (and currently lowest-rated) television soap opera, and while she can't shake the sense that she should be writing the Great American Novel, Frankie's use of the show to work out her innermost frustrations through the characters has therapeutic value. But when management calls in marketing guru Victor Pendergrast to save the show, Frankie's suddenly a little less comfortable.