This engaging and easy-to-read text helps students identify, understand, and combat the stressors that most affect their lives. In an informal, anecdotal style, author Jerrold Greenberg discusses the latest research findings on the physical, psychological, sociological, and spiritual aspects of stress, as well as the appropriate coping skills.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect latest changes in the marketing theory and practice. Topic covered include brand equity, customer value analysis, database marketing, e-commerce etc.
A comprehensive, integrated view of the behaviour of the tropical hydrological cycle under various ecological, geographical and climatological conditions. The book also examines the problems of water management in relation to agriculture and civil engineering.
Geriatrics and Gerontology of the Dog and Cat 2nd Ed.
This groundbreaking reference is the first and only comprehensive book to address the needs of older dogs and cats, providing the veterinary clinician, veterinary student, and animal health technician with health-related information that is clinically relevant and quickly retrievable in a simple format. It offers a complete and practical review of the causes, incidence, clinical features, diagnosis, and management of both common and uncommon problems associated with the aging process and acquired illness.
The promise behind the brand becomes the strength of motivation for all activities of the company and its partners. This book by Philip Kotler, covers in depth the whole direction of brands, illustrated with cases
