The Culture Code - An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond unconsciously. Fair enough, but after that, it's all downhill. Rapaille intends his theory of culture codes to help us understand "why people do what they do," but the "fundamental archetypes" he offers are just trumped-up stereotypes.
Fundamentals of Electric Circuits 3rd - AlexanderAlexander and Sadiku's third edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts.
Sophie finds two questions in her mailbox: "Who are you?" and "Where does the world come from?" This is the start of her journey through the history of philosophy, guided by a mysterious mentor. To find the truth, we must understand the questions, but the truth is stranger than Sophie can imagine.
FOUNDATIONS OF ASTRONOMY brings science to life. With this newly revised Eleventh Edition of FOUNDATIONS OF ASTRONOMY, best-selling authors Mike Seeds and Dana Backman strive to help students use astronomy to understand science--and use science to understand what we are. Fascinating, engaging, and extremely visual, this text emphasizes the scientific method throughout as it guides students to answer two fundamental questions: What are we? And how do we know? In discussing the interplay between evidence and hypothesis, the authors provide not only fact but also a conceptual framework for understanding the logic of science.
