This book addresses an all-too-common experience for teachers: trying to reach students who have developed negative attitudes toward themselves and school. The authors present motivational strategies for use with individual students and in classroom management, building on thought-provoking new theories of motivation.

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives, and management consultants.

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development. Each monthly issue presents groundbreaking research, analysis of the forces shaping the business agenda, and proven best practices designed to help individuals and organizations lead, manage, and compete more effectively and with greater purpose.

This book is the liveliest, best-written and most thorough introduction to the fundamentals of this subject. Yet it goes beyond the framework of basic IP protection to discuss emerging concepts as well as inside information immediately useful in the real world. In short, it forms the next rung in the advancement of IP management up the ladder from an art to a science.
( Samson Vermont, founder of the periodical Patent Strategy Patent Attorney)