This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

"Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing. Contemporary Relationship Marketing is explained as a business strategy within a management framework that integrates marketing, e-commerce, corporate communication, and knowledge management. A reconsideration of relationship marketing in the light of recent innovative thinking and the emerging new economy presents the other side of the coin - communication as the mode of inter-action, and relationships as the shared context for meaning-making. This book develops the management framework for responsive and responsible communicative interaction in an integrated corporate management system. The question of information & communication technology (ICT) as enabler and facilitator of Relationship Marketing is addressed, using a varied range of case studies to illustrate developments in principle, policy, and practice. This title is particularly relevant for students taking advanced undergraduate, MBA and MSc courses on relationship marketing, marketing management and service management.

Management and Marketing is a language practice book for students of English working in these areas or currently studying them before embarking on a career in business.It is suitable for all students at intermediate level and above. While covering basic concepts, the material

is adult and covers all the basic language needed by anyone involved in business management.
That's a goooooood one! :)

The GMAT is a challenging exam. Preparation is vital since competition for a place at a leading business school is fierce. How to Pass the GMAT allows test-takers to become familiar with the styles of question they'll face on the GMAT. It offers expert advice as well as writing assessments and realistic practice tests covering all aspects of the GMAT: problem solving, data sufficiency, reading comprehension, sentence correction, and critical reasoning. Full answers, explanations, and assessments of scores are provided.

If your anger, or that of a loved one, is out of control and threatening your life and livelihood, you need the calm, clear, and understanding help you’ll find in Anger Management For Dummies. This concise and practical guidebook shares specific anger management methods, skills, and exercises that will help you identify the sources of your anger and release yourself from their grip. You’ll find out how to:
Defuse your anger before it strikes
Express your feelings calmly
Respond rather than react
Prevent anger incidents in the future
Release healthy anger in a healthy way
Confess your anger in a journal
Use anger constructively
Get beyond old anger through forgiveness

Complete with coverage of road rage, air rage, office rage, and dealing with angry children, Anger Management for Dummies gives you the tools you need to overcome your anger and live a happier, more productive life..

CliffsQuickReview: Principles of Management
When it comes to pinpointing the stuff you really need to know, nobody does it better than CliffsNotes. This fast, effective tutorial helps you master core management concepts -- from the systems approach and decision making to organizational design and human resource planning -- and get the best possible grade. At CliffsNotes, we're dedicated to helping you do your best, no matter how challenging the subject. Our authors are veteran teachers and talented writers who know how to cut to the chase -- and zero in on the essential information you need to succeed. (Amazon.Co.Uk).