The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.

This monograph deals with the ‘aboutness’ of language. First, the sense in which language ‘is about’ or ‘reflects’ both reality and a mental picture of reality is turned into a cornerstone of a reflectionist or ‘Speculative Grammarian’ semantics and pragmatics. Second, the ‘Speculative Grammar’ idea is made concrete in a logico-linguistic account of the way language ‘is about’ the whole of reality as well as about certain fractions of it. Third, the reflectionist perspective is used for a universalist account of the way speech acts ‘are about’ their subjects, topics, and foci.

The aim of this book is to show the way forward to a coherent view of language in which the achievement of the formalist paradigm is strengthened to the extent that its claims are weakened. A formal theory such as generative grammar is a special theory which is to be subsumed in a general theory of linguistic communication that also includes pragmatics. The tension between the psycho-formalist and the socio-functional views could be resolved in a synthesis whereby both the psychological and social natures of language are fully acknowledged.

Tense, aspect and mood have attracted much attention in the areas of both first and second language acquisition, but scholars in the two disciplines often fail to learn from each other. Western European languages have also been the focus of most studies, but there would be lessons to learn from less studied languages. This volume offers new insights on tense, aspect and mood by bringing together the findings of first and second language acquisition, and comparing child and adult, monolingual and multilingual learning processes that are approached from various theoretical points of view.

Second language acquisition (SLA) is a field of inquiry that has increased in importance since the 1960s. Currently, researchers adopt multiple perspectives in the analysis of learner language, all of them providing different but complementary answers to the understanding of oral and written data produced by young and older learners in different settings. The main goal of this volume is to provide the reader with updated reviews of the major contemporary approaches to SLA, the research carried out within them and, wherever appropriate, the implications and/or applications for theory, research and pedagogy that might derive from the available empirical evidence.