Marketing Essentials (ST Book)
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| Published by: Anonymous on 19 October 2019 | Views: 457 |
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Glencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned.
New Features:
• Researched-based reading strategies
• Integrated academic activities
• Reading Guides with academic standards and vocabulary
• Standardized test practice and test-taking tips
Grade Levels: 9-12
Edition: 2009
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| Tags: marketing, Essentials, Marketing, Students, cross-curricular, international |
