Professional English In Use - Marketing

Professional English in Use Marketing is part of a new series of Professional English in Use titles. These books offer vocabulary reference and practice for specialist areas of professional English. It is designed to help those who work in marketing and need to use English. The level of the book is intermediate to upper-intermediate. 

 

The book has 50 thematic units.

The units are divided into sections which cover following topics:

1. Marketing Basis,
2. Research,
3. Product,
4. Positioning and Branding,
5. People – customers and staff,
6. Price, Place,
7. Publicity and promotion,
8. Packaging,
9. Public relations.

 

There are twelve appendices, covering examples of confusing words, preparing a marketing plan, describing brand values, advertising techniques, types of out-of-home advertising etc. There is an answer key at the back of the book. Over to you activities at the end of each unit are designed for writing and / or discussion. The Index lists all the new words and expressions presented in the book.