Punk Marketing: Get Off Your Ass and Join the Revolution
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it.
`Economics evolved by perfecting the taking of "culture" out of its reductionist and virtual world. But culture has recently been reintroduced, both as a sphere of application for an otherwise unchanging methodology and as a weak form of acknowledging that the "economic" alone is inadequate as the basis even for explaining the economy. This volume is an essential critical starting point for understanding the changing relationship between economics and culture and in offering a more satisfactory and stable union between the two.'
The study of the relationship between language and thought, and how this apparently differs between cultures and social groups, is a rapidly expanding area of enquiry. This book discusses the relationship between language and the mental organisation of knowledge, based on the results of a fieldwork project carried out in the Kingdom of Tonga in Polynesia. It challenges some existing assumptions in linguistics, cognitive anthropology and cognitive science and proposes a new foundational cultural model, 'radiality', to show how space, time and social relationships are expressed both linguistically and cognitively.
Added by: senechka | Karma: 27.18 | Black Hole | 1 December 2009
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An updated and revised guide to good manners, politeness, and professionalism from one of the most civilized women on the planet, this book outlines the importance of etiquette in such social and personal situations as ending a relationship, asking forgiveness, and saying “no.”
Whatever your vocation or aspiration, you can increase your impact on others by becoming a person of influence. Learn simple, insightful ways to interact more positively with others, and watch your personal and organizational success go off the charts.
