In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation.
Women's lifestyle/fashion title for 16- to 24-years-olds. More! is packed with brilliant fashion and high-street bargains, easy to follow beauty tips, sensational real-life stories, invaluable relationship and sex advice, the latest insight into men and their behavior and the hottest and most talented celebrities.
Women's lifestyle/fashion title for 16- to 24-years-olds. More! is packed with brilliant fashion and high-street bargains, easy to follow beauty tips, sensational real-life stories, invaluable relationship and sex advice, the latest insight into men and their behavior and the hottest and most talented celebrities.
Women's lifestyle/fashion title for 16- to 24-years-olds. More! is packed with brilliant fashion and high-street bargains, easy to follow beauty tips, sensational real-life stories, invaluable relationship and sex advice, the latest insight into men and their behavior and the hottest and most talented celebrities.
The Complete Idiot's Guide to a Healthy RelationshipYou're no idiot, of course! You've confidently played the field, smooth-talked your way to getting dates, and now think you've found that special someone. But when it comes to understanding how to stay together with the love of your life, you start reaching for the glue. Forget the messy adhesives! The Complete Idiot's Guide to a Healthy Relationship shows you how to build an exciting relationship with your mate and keep if from getting stale. Feel confident about putting a stop to dead-end relationships by recognizing the signs of an unhealthy love.
