Words That Change Minds (3rd edition)
- Learn the influence science and practice.
- Discover the ways people unconsciously get motivated, process information and make decisions.
- Decode any communication problem and solve it.
- Find out how to pry open mental space in even the most closed of minds.
- Create rapport and credibility with anyone.
- Avoid inadvertently saying or doing the wrong thing.
- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution.
- Increase your impact in interpersonal communication, teamwork, and in mass communication.