New Approaches to Qualitative Research: Wisdom and UncertaintyQualitative research has seen a surge of growth during the past decade. This is in large part because positivist approaches have not yielded the kinds of results that had been anticipated, and more researchers are seeking alternative perspectives to understand phenomena. The number of researchers using qualitative approaches continues to grow, yet there are few up-to-date guides to assist thinking broadly about qualitative research as a field of inquiry.
The Theory of Differential Equations: Classical and Qualitative
For over 300 years, differential equations have served as an essential tool for describing and analyzing problems in many scientific disciplines. This carefully-written textbook provides an introduction to many of the important topics associated with ordinary differential equations.
Force and Motion: An Illustrated Guide to Newton's Laws
Isaac Newton developed three laws of motion that govern the everyday world. These laws are usually presented in purely mathematical forms, but Jason Zimba breaks with tradition and treats them visually. This unique approach allows students to appreciate the conceptual underpinnings of each law before moving on to qualitative descriptions of motion and, finally, to the equations and their solutions.
Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets
Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing exponentially.
Case Study Research: Principles and Practices aims to provide a general understanding of the case study method as well as specific tools for its successful implementation. These tools can be utilized in all fields where the case study method is prominent, including business, anthropology, communications, economics, education, medicine, political science, social work, and sociology. Topics include the definition of a 'case study,' the strengths and weaknesses of this distinctive method, strategies for choosing cases, an experimental template for understanding research design, and the role of singular observations in case study research.
