Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues.
In the last thirty years, combinatorial mathematics has found itself at the heart of many technological applications. The aims of the conference on which this book is based were to stimulate combinatorial mathematicians to pursue new lines of research of potential and practical importance, and to uncover the breadth of applications to the subject.
Money does seem to make the world go round these days and that is not always a good thing for anyone looking to advance himself or herself. If you cannot afford an education then you are missing out on the chance to fulfill your own potential. You may have skills that could be of great service to another and yet never have the opportunity to develop them, and that is why it is extremely important to seek out any way possible of fulfilling your potential and developing yourself to the fullest extent.
"If the globe is warming, is mankind responsible, or is the sun?" Such a statement does not appear out of place in Bethell's entertaining account of how modern science is politically motivated and in desperate need of oversight. Bethell writes in a compulsively readable style, and although he provides legitimate insight into the potential benefits of nuclear power and hormesis, some readers will be turned off when he attempts to disprove global warming and especially evolution.
Electrical neuroimaging is based on the analysis of brain electrical activity recorded from the human scalp with multichannel EEG. It offers enormous potential for the dynamic mapping of brain functions, and for the non-invasive diagnosis of neurological and psychiatric conditions. This authoritative reference gives a systematic overview of new electrical imaging methods, with a sound introduction to the basics of multichannel recording of EEG and event-related potential (ERP) data, as well as spatio-temporal analysis of the potential fields.
