Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

For many, setting and keeping financial goals can be a very difficult discipline to learn, but McCarthy presents an excellent collection of tools that will benefit those seriously interested in taking charge of their own long-term financial strength. A finance writer and instructor, he demonstrates his skills in explaining complex facts in easy-to-understand, practical terms relevant to any listener. Key topics covered include creating and analyzing personal financial statements, setting up wills and estates, developing sound spending plans, and planning for retirement. Setting and achieving financial goals can easily involve much more than the obvious 401(k) structure, and this resource covers additional topics, such as insurance planning and preventing intestate proceedings. The mix of narrators, real-life examples, and sharp summary tips and major points make this highly recommended for all larger public libraries.ADale Farris, Groves, TX

Seven Steps to a Successful Business Plan by Al Coke
Book Description
As the saying goes, "People don't plan to fail--they fail to plan." In business, this failing is fatal--because planning is essential to the well-being and success of any company. Seven Steps to a Successful Business Plan cuts past the traditional planning problems, and provides readers with a documented method of building a simplified business plan that works!

The book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work:

1. A Seven-Step Planning Process--How you plan to integrate planning down to the lowest level.
2. Your Management Story--Defining what the company is "about," and asking yourself if it makes a good "story."
3. The Concept of backPlanning--Where do you want to be, and how do you work backward from there?
4. The 5-Page Business Plan--How can you create a concise, functional, and user-friendly plan--in just 5 pages?

CORRECTED LINK WITH WORKING PASSWORD
Zshare mirror added.

Writing Your Dissertation: How to Plan, Prepare and Present Successful Work
Most advanced educational courses now include a dissertation or research project of some kind. For many students this can be a terrifying experience. Although colleges and universities may have different systems, basic principles for planning research and making the compromise between what is desirable and what is feasable are the same. This book aims to provide a plain guide to ways of producing a dissertation with minimum stress and frustration. It covers such areas as choosing a subject, planning the total work, selecting research methods and techniques, written style and presentation.