This revised second edition is a comprehensive overview of why we speak the languages that we do. It covers language learning imposed by political and economic agendas as well as language choices entered into willingly for reasons of social mobility, economic advantage and group identity.
As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.
Career goal setting can be the difference between an ordinary life and an extraordinary life. Goals and objectives in all aspects of your life must be established and your career is no exception.
Planning for your career is one of the most important steps you can take in your life, setting a foundation for how you'll spend a great deal of your life. However, planning for a career isn't always a short-lived process. In fact, for many people, it can be a lifelong process than includes re-defining goals, developing interests, and changing careers.
Celebrating the best of our nation, every issue of Discover Britain is packed with features from history to travel. Read about the events that changed history, as well as British traditions and their origins, or be inspired for your next trip with great ideas for where to go and what to see. Whether you’re planning a weekend city break or an escape to the countryside, Discover Britain is your essential guide to getting the most out of your stay.
Adventure Guides are the perfect travel companion for the modern explorer. Whether you're looking to backpack around your home state or boost the number of stamps in your passport by traveling overseas, these books will heighten your travel experience.Our team of knowledgeable authors offers comprehensive introductions that cover history, geography, climate, when to go, transportation, planning and culture. Region-by-region, the books then delve into the heart of the area, with driving tours and side trips to the best museums, historic sites and shops.
