Commercial Mortgages 101: Everything You Need to Know to Create a Winning Loan Request Package
With real estate prices at their lowest in years and the economy poised for a rebound, it’s an opportune time to invest in commercial real estate. But credit and financing issues can still pose challenges that prospective borrowers must overcome in order to get the money and mortgage terms they need.
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
Inside the Mind of the Shopper: The Science of Retailing
How Today’s Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences! “Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.”
Geometric Optics: Theory and Design of Astronomical Optical Systems Using Mathematica
This book—unique in the literature—provides readers with the mathematical background needed to design many of the optical combinations that are used in astronomical telescopes and cameras. The results presented in the work were obtained by using a different approach to third-order aberration theory as well as the extensive use of the software package Mathematica®.
