Success is simple, and scientifically reproducible, if you know the 5 Laws Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These "5 Laws of Simpleology" aren't new; they've been around forever. Throughout history, these 5 laws have helped the world's greatest minds amass fortunes and forge new paths. But until now, no one has committed them to paper in so simple and straightforward a style as Mark Joyner has here. 
Applicable to any challenge or goal and irrefutably commonsense, these 5 laws form the basis for almost any successful person or endeavor. 
Simpleology explains the 5 laws in detail and shows readers how to apply them to every aspect of their lives.

The words people use in their daily lives can reveal important aspects of their social and psychological worlds. With advances in computer technology, text analysis allows researchers to reliably and quickly assess features of what people say as well as subtleties in their linguistic styles. Following a brief review of several text analysis programs, we summarize some of the evidence that links natural word use to personality, social and situational fluctuations, and psychological interventions.

A brand new magazine from the editors of Scientific American takes you inside the most riveting breakthroughs in psychology, neuroscience and related fields.

True Lies
“Did you call him yet?” my boss asked. We were under pressure to finish a big editorial project, and the phone call was key to crucial details. I replied refl exively, without thinking: “I haven’t reached him yet.” My boss’s eyes f ashed. “Wait a minute,” he said impatiently. “You tried him and you didn’t get through, or you haven’t called yet at all?” 
Whoops. I admitted that, in fact, I hadn’t called.
Since then, I have often wondered what made me respond so evasively.

Пособие содержит 48 неадаптированных статей из англоязычных источников, которые знакомят читателя с различными аспектами современной корпоративной культуры и предназначены для устного и письменного перевода на русский язык и устного реферирования на русском и английском языках на факультете лингвистики. Большинство статей невелики по объему. Несколько более крупных статей подразделены на части – в соответствии с их содержанием и для удобства работы над ними. Предлагаемый материал может быть успешно использован и на экономическом, юридическом факультетaх и факультете журналистики для обсуждения затронутой в пособии весьма актуальной тематики и более глубокого ознакомления с нею.
Коллекция неудачной рекламы, объявлений и газетных заголовков вызывает не только улыбку, но и желание выявить, что именно создает комический эффект и/или искажает замысел автора и как можно исправить допущенную ошибку или глупость. А это уже вызов для человека, овладевающего иностранным языком.