The Buying Brain: Secrets for Selling to the Subconscious

As much as 95% of our decisions are made by the subconscious mind. As a result, the world′s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

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Fundamental Neuroscience, 3rd Edition introduces graduate and upper-level undergraduate students to the full range of contemporary neuroscience. Addressing instructor and student feedback on the previous edition, all of the chapters are rewritten to make this book more concise and student-friendly than ever before. Each chapter is once again heavily illustrated and provides clinical boxes describing experiments, disorders, and methodological approaches and concepts. A companion web site contains test questions, and an imagebank of the figures for ready use in presentations, slides, and handouts.

Cognition, Brain, and Consciousness, Second Edition: Introduction to Cognitive Neuroscience

This is the fully revised and updated second edition of the very sucessful introductory textbook on cognitive neuroscience. Written by two leading experts in the field, this textbook book takes a unique thematic approach to introduce concepts of cognitive neurosciences, guiding students along a clear path to understand the latest findings whether or not they have a background in neuroscience.

Cognition and the Brain: The Philosophy and Neuroscience Movement

This volume provides an up to date and comprehensive overview of the philosophy and neuroscience movement, which applies the methods of neuroscience to traditional philosophical problems and uses philosophical methods to illuminate issues in neuroscience. At the heart of the movement is the conviction that basic questions about human cognition, many of which have been studied for millennia, can be answered only by a philosophically sophisticated grasp of neuroscience's insights into the processing of information by the human brain.

Computational Neuroscience

The human brain is among the most complex systems known to mankind. Neuroscientists seek to understand brain function through detailed analysis of neuronal excitability and synaptic transmission. Only in the last few years has it become feasible to capture simultaneous responses from large enough numbers of neurons to empirically test the theories of human brain function.