A field guide for the age of the incredible shrinking message. Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points.
Mark Beech's 1998 predecessor, The A-Z of Names in Rock generated over 50 radio interviews, 15 articles, 7 features in nationals and two serializations. This extended and updated version covers more genres than just rock (e.g. pop, punk, indie, reggae, soul, country, blues, folk, jazz, heavy metal, grunge and rap artists and bands) and will appeal to music fans internationally, as well as being the must-buy book for pub quiz fans. With almost 3,000 entries, it's a chance to discover why artists chose their names - and which ones shouldn't have. An informative and often humorous read, "the world's leading expert on music names" (BBC), Mark Beech, is guaranteed another best-seller.
