An appliance retailer gets an idea - keep the store open until the wee hours for several days running and stage a special price event; "the late bird gets the worm." For reasons rooted perhaps in psychology, the idea clicks. In short order, several giant manufacturers are giving their appliance outlets complete programs for "Sella- thons."
Transworld Business is the leader in boardsports news and information and an invaluable resource to both retailers and manufacturers in the surf, skate, and snowboarding industries.
Professional Commercial Photography: Techniques and Images from Master Digital Photographers
Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses.
Transworld Business is the leader in boardsports news and information and an invaluable resource to both retailers and manufacturers in the surf, skate, and snowboarding industries.
Lawsuit!: Reducing the Risk of Product Liability for Manufacturers
Addressing product liability concerns and laws both in the U.S. and internationally, this book helps manufacturers and engineers develop and implement proactive processes that can reduce liability concerns and potential lawsuits. It discusses preventive measures in the engineering, development, and manufacturing of products and explains the procedures and processes manufacturers must have in place to reduce the likelihood of liability as well as to provide the best defense in case of a lawsuit.
