Write to the Point: How to be Clear, Correct and Persuasive on the Page
Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.
Making the News provides a cross-national perspective on key features of journalism and news-making cultures and the changing media landscape in contemporary Europe. . Focusing on the key trends, practices and issues in contemporary journalism and news cultures, Paschal Preston maps the major contours of change as well as the broader industrial, organizational, institutional and cultural factors shaping journalism practices over the past two decades.
Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach.
If you’re like many people, you might associate debate with either a high school or college club or a TV political “debate” that features two or more candidates talking over each other. But if a club or political showmanship is your only association with debating, you’re missing out on an exhilarating intellectual pursuit that can help you in all aspects of your daily life, from making business decisions to engaging friends at cocktail parties.
Today! is a four-level course that shapes learning around the individual, understanding that no two students are the same. Lessons feature kids in authentic situations, making English easier to understand, learning more enjoyable and teaching more effective!
